True-To-Life Taxonomy
A taxonomy of companies built from how they describe themselves — not from census codes or vendor lists.
What's wrong with existing taxonomies?
Government standards don't fit GTM
NAICS, SIC, and ISIC were built for census, tax, and tariffs — not for marketing segmentation.
Vendor lists are too coarse
LinkedIn's ~148 industries and similar datasets collapse meaningful differences into buckets too broad for real targeting.
Marketers need finer categories
Segments like "Performance Marketing Agency" or "Compliance Automation Platform" matter for GTM — and they don't exist in standard taxonomies.
A company's site is the best source
How a company describes itself on its own website is the truest expression of what it does in market terms.
How it works
Built bottom-up with LLMs and embeddings — not hand-authored from the top down. The goal is the most granular taxonomy possible where every leaf is still targetable, stable across runs, and queryable by agents.
Try it
Visit the demo to classify a company by its website.